Copywriting
Make the Needs of Your Target Group Your #1 Priority
Let's face it. The customer is in control of the buying process. Consumers typically weigh their desires to purchase their wants against purchasing their needs.
Want is the desire to have something, but need is a necessity. For example, all humans need food and water to survive. While consumers may want the pleasures of modern life such as fast cars, a new house or things that make them look good in the eyes of their peers, they don't actually need these pleasures.
Consumers often buy what they need and some have money to buy what they want. The more sincere truth is often consumers buy what they desire and convince themselves they’ve done the right thing. Your job is to your insights to convince them they need your products and services. Here is what you need to do.
Identify your customers. Find out who they are. Find out about their likes and dislikes, what will lead them to your site, where they like to shop, what they like to buy and what you can do to get them to buy. If you have the most ingenious products and ideas but no customers, your bottom line will let you know! Identify your target audience and find out how to reach them. Organizations often spin their wheels and spend money in advertising blitzes targeted at the wrong people. If you do your homework first, you will identify your target audience and learn how to make them want your products and services.
Instill Perceived Value in Your Customers Minds
Have you ever mentally rationalized the price of a product or service? Consumers often they buy for the conceived value rather than price. Consider the media hype surrounding the most desired products today. The media hype is a well-thought out plan to instill a higher perceived value in consumers' minds. If you want to increase the selling power on your website, you would be wise to increase the perceived value of your products and services. What's more, when perceived value increase, you have the potential of increasing your sales prices and increasing your sales. Think about it. Higher sales prices means more money in your pocket.
What Do Consumers Want?
A billion Internet users globally search the Internet in search of information, products and services. The key to successful online marketing is to scoop consumers in with useful, relevant information and give them what they want in seconds. Yes, second. You have seconds to entice them and keep them looking. Design your website for easy navigation. Give them quick intuitive access to the products and services they want. Give them a sticky reason to linger, learn and buy.
Run a Google.com search for the products and services you are offering. Take a close look at the sites that make you want to buy. Notice the products and services are in prominent places at the front of the store and are easy to buy. Give them a reason to view solutions to their wants and needs. Give them something to remember so they came back for more. Give them something free in exchange for their contact information. Wow them with something new, exiting, fascinating and intriguing.
Tune Your Website to Station WIIFI
WIIFM (What’s In It For Me?) is one great acronym. People continually ask the question "What’s in it for me?" Give your visitors content that is worth their time and money and satisfies their wants. If you want to snag customers, you have to convince them you have what they need. Ask your valued customers for testimonials about how your products and services have changed their lives. Ask for their permission to post the testimonials to your website. Remember, testimonials from well-known individuals have more impact. Think of the added value of a testimonial from Donald Trump!
Customer Conversion Through The Internet
Positive experiences between the prospect and the organization is attainable. The organization must have a thorough understanding of its target audiences, their preferences and their needs. Strategies begin by identifying the target audiences and promoting products that appeal to their wants and needs.
Content is King!
My copywriting and instructional deisgn experience spans several years. I've consulted for some incredible companies including:
